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In fact, it would be fair to say that it is possible to sweat in just about anywhere on the body. Despite this, it is armpit sweating that is most focused on by today's individuals, even if excessive sweating is widespread throughout the body. This theory is backed by the fact that most deodorant and antiperspirant companies target armpit sweating in advertising campaigns. This trend must be stimulated by a common qualm, and this is that the majority of people only experience armpit sweating. For this reason, companies such as Sure and Lynx shower us with attractive messages that promise to make armpit sweating a thing of the past. Slowly, however, companies have started to move towards another sweat prone area of the body, the feet. The increased coverage and participation of sport has lead to amplified awareness of athlete's foot (caused by sweating around the toes) and companies have not been slow to pounce on the availability of this growing market. But what is the next target for such companies? Surely they could not encourage the elimination of facial sweating or even sweating at the scalp! One of the reasons that armpit sweating is given so much attention is that society has driven people to become very conscious towards it, whether the armpit sweating is excessive or normal. People will go to great lengths to hide the fact that they, as humans, sweat from the armpits. This phobia has slowly rooted itself in the back of the public conscience to the extent that individuals might feel humiliated by the dark sweat stains under their arms. And although armpit sweating is synonymous with an unpleasant scent, one must ask, is it really necessary to go to all the trouble just because of a slightly pungent odor? But then again, that's why we have consumer sovereignty, isn't it? So that when we meet a friend after light exercise, we don't have to worry about another one of those little problems presented by life. A quick spray of deodorant and all insecurities surrounding the issue instantly vanish. Although the quick shortcut of antiperspirants and deodorants may seem appealing, the best remedy for armpit sweating is a good daily hygiene routine. If this is coupled with a good diet (devoid of onions, garlic and the like), we should find that life's little problems are trivial after all.
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