Online Article Marketing
What is Article Marketing?
While it is true that article marketing is done by sending articles to submission sites, article marketing can also be in the form of blog posts and articles as press releases.
Article marketing is more than just submitting to article submission sites. It is about composing and publishing quality articles that are useful to your audience and to the industry your business belongs to. Your article has to be valuable and interesting because if it’s not, you may not realize the benefits article marketing can provide.
Talking about benefits, there are two things that you’ll surely gain if you’ll do article marketing properly. One is increasing your site’s value in search engines. And next is engaging more customers especially if you’ll include “call to action” in your article.
Article marketing, therefore, aims to increase site traffic, attract incoming links to your site, improve organic search results, build awareness, and help your website more useful.
Article Marketing Tips
An effective article marketing strategy highly depends on the type and quality of your content. To reiterate, you must provide something helpful and useful to your website visitors. Hence, you have to write a good article and of course, SEO-friendly.
In writing an article intended for marketing, set your mind that even if you want to promote or market your business, your article should not appear like a sales copy. It has to be informative, educational, or entertaining- sharing knowledge to the whole world. And what you can gain from this? Credibility and trust from readers. Readers will see you as an expert. And when they do, it is more likely that they will come to you.
Moreover, make sure that your paragraphs are short and direct to the point. Most Internet users have short attention span. So, compose your article that is easy to read.
In terms of keywords, place them strategically throughout your article. Use or include keywords in a natural way. And this also means preventing keyword stuffing or almost making the article about your the keywords.
And of course, don’t forget to add your link at the bottom of the article. You can write “Visit (LINK) to read more articles” or “For related articles, go to this website.”
With all these article marketing tips, you may have still questions in mind. At this moment, you might be asking yourself of how short or long your article should be or what are the best topics to write about. Good questions! The word count for an article for marketing purposes should be between 400 and 1000. Not too short and not too long. And the topic? Imagine yourself as the reader. What are the topics that you’re likely to search for? Or what are the most common problems your target audience may encounter and what are the possible solutions to these.
In a nutshell, the more high quality articles that you write and publish, the higher chances of driving traffic to your site and building your reputation and credibility.
Where to Post Articles?
If you decide to post articles on other sites aside from your blog, here are some article directories:
In choosing the site where to submit or post an article, it is important to consider the site’s layout, if it’s SEO friendly, the approval time, if it allows links, and if it easy to navigate.
Online article marketing should be taken seriously. It’s beyond plain writing; it’s reaching out to your customers and to the whole world and at the same time, marketing your business.