The article directories are authority sites and Google favor them because they have massive amounts of content. What does this mean to you and me? When we submit original, quality articles to these directories we get the opportunity to get them ranked high on search engines.
So, if you are not leveraging this marketing strategy I highly recommend you do it. If you need some help with article marketing, please do not hesitate to contact me, I am more than happy to help.
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Yours in Mastery