Online Video Marketing

Content marketing comes in various forms. There are memes, infographics, lists, guides, ebooks and case studies. All of these drive traffic to your website. If you have been in the online marketing industry for a long time, you have definitely done any or all of these. But as the competition in the industry gets tougher, the need for uniqueness and creativity arises. This is exactly the reason why online video marketing has become popular nowadays.

With different types of content marketing strategies, which is considered on top? Today, online video marketing appears to have that position. How? The following figures will tell the whole story.

People watching online videos. According to internet technology company comScore, 45.4% of Internet users view at least one video online in a month and an average user spends 16 minutes and 49 seconds in watching online video advertisements per month. Statistics also provide that 65% of Internet users watch more than ¾ of a video.

Effect of watching online videos. Products or services promoted through videos are more likely to sell than those with no videos. According to statistics, retail shoppers or consumers are 64% more likely to purchase a product on a retail site after watching a video. In addition, they spend around 2 minutes more on the site.

Moreover, 90% of online shoppers said they consider such videos helpful in their purchasing decisions.

Future of online video marketing. Cisco, an information technology company, forecasts that by 2016, ⅔ of the world’s mobile data traffic will be video.

Numbers don’t lie. In fact, almost or 93% of marketers have been using video for online marketing. So, don’t be left behind. If you are wondering on how to start an online video marketing strategy, here are some tips:

Use apps and tools for creating videos. Thanks to easy-to-use video editing and presentation tools available online! Some of these include Animoto, Powtoon, Wistia, Stupeflix, GoAnimate and Magisto. With such tools, you can create professional videos like a piece of cake. These video makers have templates and themes appropriate for your subject as well as options that allow you to add elements or edit content.  Also, there are tools that enable you to record on-screen activity. And what’s good about these apps and tools is that they allow you to share your videos and show it to the world.

Put relevant and important things on the video. At the very start your of your video, establish your identity. Make sure to include your logo, website URL and other significant details about your company. The start of your video plays a crucial role. It has to be engaging from the start because if it does not look fun or interesting, people will not bother watching it until the end.

Likewise, keep your video short but concise. A duration of 60 or 90 seconds would be enough. A video intended for marketing doesn’t need to be long. Remember, you are not making a full-length film. In the video, deliver your core message in the simplest form. And of course, be sure to have a clear call action so that viewers will know what to do after watching the video.

The present trend is “less is more”. Online users and shoppers are already bombarded with different messages. Don’t make their lives harder by providing them with 10- or 15-minute videos. It is highly suggested that you keep your messages short. The simpler, the better. The less complicated, it will be easier for your target audience to understand your products and services.

Online video marketing strategy continues to grow. Such is an effective strategy that will not only generate traffic to your website and improve its online presence but will also improve your business productivity and sales. So if you haven’t started doing online video marketing, isn’t it time to set out on this venture? There’s nothing to lose because there’s something to gain from it.

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