Online Website Marketing
So, you’ve finally launched your company website. The About Us page is well-written. Your website content is original and fresh. And of course, your website is easy to navigate and read. With these good website features, you can definitely attract website visitors. But the most important question now is how do you bring in traffic to your website? In other words, how are you going to market your website?
Creating a website is just one step of a successful Internet marketing strategy. Marketing or promoting it is another story.
Marketing your website can be done in two ways- offline and online. Let’s discuss first how to promote your website offline.
Marketing your Website Offline
Offline promotion of a company website is basically done through business cards, giveaways, press releases, magazines, newspapers, company vehicles or even through employees. Thus, when giving business cards to clients, make sure that your website url is printed on the card. You can do the same for all promotional items or products such as T-shirts, coffee mugs, pens, tumblers, keychains, and notepads that you give to your customers or clients so that they will always be reminded of how to visit your website. Moreover, when you are dealing with members of the media, whether it’s a press release or an article in a newspaper or magazine, it is best to have your business name and website address printed with the article. In addition, if your company owns a vehicle, you can market your website there, too by simply putting your website URL on the side. And of course, if you require employees to wear uniforms, it is highly advised that you put your company website on their clothing. This would be a walking advertisement of your site.
Marketing your Website Online
Now, let’s proceed to doing online marketing for your website. One is by SEO. Search Engine Optimization is the process of increasing the visibility of a website in search engine’s results. SEO may be done in different ways but the main concept is optimizing the pages with keywords that people are most likely to search for. SEO has been for years and if done properly, it can generate traffic that your website needs.
SEO is a time-consuming process for it may take weeks or even months before the desired results happen. But with persistence, patience and right SEO techniques, a top spot in search engines is definitely possible.
If you want to gain more exposure and you have sufficient budget, you may consider using Pay per click (PPC) Internet advertising. Also, using PPC means getting immunity from search engine algorithm changes.
PPC has been popular among marketers especially in 2013. There’s actually an online survey revealing that marketers plan to invest more on PPC this year than on SEO.
Besides SEO and PPC, you can likewise submit your site to directories and yellow pages. Popular online directories include Google Places for Business, Bing Places for Business, Yahoo! Local Listing, Yelp, Yellow Pages, MerchantCircle, Yellowbook, Foursquare, and more. Listing your business on these directories is another way of increasing your online visibility. You can start with general directories or if you have a local business, you can choose local directories. If you opt for this marketing strategies, make sure that you find the top directories for your business and submit only to quality directories.
These are just some of the online website marketing ideas that you can adopt. Start with the basics, work on these and all your efforts will be paid off with the increased traffic and exposure that you want for your company website.